High-stakes preparation for consequential business appearances.
I work privately with executives and the people responsible for preparing them for situations where communication carries unusual consequences: major media interviews, investor appearances, earnings calls, IPOs and roadshows, crisis communications, testimony, difficult announcements and other high-pressure public events.
My work begins before the rehearsal.
I research the people across the table, the questions they are likely to ask, the incentives behind those questions, the public record surrounding the issue and the points where a prepared message is most likely to come under pressure.
Then we test the preparation against those conditions.
The objective is to identify problems while they are still rehearsals: answers that sound stronger on paper than they do aloud, questions that have not been adequately anticipated, moments where credibility may weaken, and follow-ups capable of pulling the conversation away from the intended message.
TYPICAL ENGAGEMENTS
CEO and founder interviews
Earnings calls and investor appearances
IPO and roadshow preparation
Major corporate announcements
Crisis and reputation-sensitive communications
Hostile or unusually demanding media interviews
Testimony and hearings
M&A and transaction-related appearances
Other consequential public-facing events
HOW I WORK
Each engagement is built around the actual event rather than a generic communications program.
Depending on the situation, the work can include:
Research into the interviewer, analyst, journalist or other people across the table
Analysis of previous interviews and public appearances
Identification of likely pressure points and difficult follow-up questions
Message pressure-testing
Adversarial rehearsal
Filmed rehearsal and review
Assessment of delivery, credibility and message consistency
Specific recommendations before the real event
The work is designed to complement existing communications, investor relations, legal or executive teams rather than replace them.
CONFIDENTIALITY
Private engagements are confidential.
Client identities, recordings, internal materials and details of the engagement are not used publicly without explicit permission.
For sensitive situations, the scope of work and handling of materials can be adapted to the confidentiality requirements of the organization and its advisers.
REQUEST PRIVATE ADVISORY
If you are preparing yourself or an executive for a consequential appearance, send a brief description of the situation using this button:
I review requests personally. If the engagement appears to be a fit, you will receive an invitation to discuss the situation privately.